Users will soon have a updated setting that enables them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the platform disclosed that it now features over 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global rollout. This advancement coincides with a rise in AI content, driven by recent content generation software.
The Broader AI Trend
Recent reports that nearly one in 10 of the quickest rising content creators on another major platform exclusively feature clips produced artificially. A considerable share of this content is deemed “AI slop”, a phrase for poor-quality, factory-style content that is frequently illogical or surreal.
“We know from our community that a lot of users appreciate content made with AI tools, from AI artwork to science explainers, and we want to provide users the option to adjust the amount of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
The platform disclosed that there are now over a billion videos on its service tagged as made with AI. Collectively, over 100 mn pieces of content are uploaded to the service daily, making AI-generated material a minor portion of its total content library.
User Control Features
Members will be in a position to limit or boost the volume of artificial media they view by opening the “manage topic” setting in the application and picking “AI-generated content”. Further subjects that can already be controlled under the setting include current affairs, style, cosmetics, and dance.
Platform Guidelines
TikTok’s rules mandate content makers to label convincing artificially created content, and it forbids malicious deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Furthermore, the service will now add an artificially created label to content created with its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This step is aimed to stop users from trying to bypass the labeling process.
AI Literacy Programs
The company is additionally introducing a $2m educational fund for specialists and organizations to develop learning resources about ethical AI use. This initiative will support educational bodies focused on training computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, during controversy over plans to lay off numerous safety staff in the UK. The company is expected to cut 439 jobs in its user protection department in its British office, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it is viewed by people. The company stated a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a lot of the machine support is really helping us operate efficiently.”
